I consider myself privileged to have been alive when the Michael J Fox Sci Fi Romantic Comedy Back to the Future appeared in cinemas. I was about ten years old when I went to see it with my cousin while visiting him in London during the holiday, and I vividly remember the excitement and awe of watching that film.
I also remember the video* for 'Cloudbusting' by Kate Bush which was shown at the beginning:
At the time, I couldn't quite understand why they showed the whole thing - this was a cinema showing films, not Top of the Pops! I just wanted to get on with watching the movie.
Having said that, I did have some appreciation for the steampunk cloudbusting contraption (not that I had any idea what steampunk was back then), as well as the story involving mysterious men in black coming to kidnap the mad professor-type dad (kinda fitting for the film that followed, I guess).
All this was, however, wasted on my impatient youth. It wasn't until I'd grown up that I came to appreciate the song for what it was. It's one of my favourite Kate Bush songs - Bush's haunting voice and the rousing orchestration make it one of those anthemic, epic songs that is timeless.
All this was, however, wasted on my impatient youth. It wasn't until I'd grown up that I came to appreciate the song for what it was. It's one of my favourite Kate Bush songs - Bush's haunting voice and the rousing orchestration make it one of those anthemic, epic songs that is timeless.
So even though, at the time, I was frustrated by having to sit through seven minutes of warbling, the marketing pulled off. The seed had been sown, and over time I grew to love a song that once I had resented.
Who would ever employ a marketing strategy like that these days? No-one, because nobody is prepared to wait that long anymore.
*points of interest: the father was played by Donald Sutherland and the song is based on the true of story of some fruitcake psychoanalyst who believed in a cosmic energy called Orgone